A More Organized Approach to Technical Audits

A common task that is required of SEOs is performing technical audits. As an SEO, your ability to look at a website from a technical perspective and provide recommendations is essential to your role. The goal of this article is not to show you how to identify these issues. The goal is not to teach […]

NEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro

Posted by Dr-Pete From Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features have remade the search marketing landscape. After three years of planning and many months of work, I’m thrilled to announce the launch of advanced SERP feature tracking in Moz Pro, available immediately to all customers! Using the most comprehensive data […]

Reaching Your Golden Influencers with Content Through LinkedIn Ads

Posted by WilcoxAJ We’re all well aware that the tides have shifted in SEO. Building links for the sake of building links is no longer the best strategy. We’ve all heard the gospel of great content being preached: “Just create great content, and the links will naturally come.” While this may be true for brands […]

Google’s Future is in the Cards

Posted by Dr-Pete Google is constantly testing new design elements, but over the past few months they’ve been testing a change that, while it might seem small on the surface, represents a major philosophical shift. The screenshots in this post were all captured on live SERPs but appear to be tests and have not rolled […]

Making Sense of Google’s Updates in Local Search

Posted by George-Freitag Last week, Casey Meraz did a great breakdown on the state of local, showing where you should be heading with your strategy and answering some tough questions about the future of local search. Today, let’s look at all the recent changes that Google itself has been making to its own local product […]

When and How to Listen to Google’s Public Statements About SEO – Whiteboard Friday

Posted by randfish When Google says jump, it’s hard not to jump. Often we take the words of Google representatives as edict and law, but it’s important to understand subtleties and to allow for clarification with time. In today’s Whiteboard Friday, Rand discusses some angles to consider that will help you stay grounded when the […]

Responsive Design is Killing Two-Thirds of Your Conversions. Here’s How to Fix It.

Posted by TaliaGw Allow me to start with a quick summary of this article: There’s a 270% gap in conversions between desktop and mobile, because mobile websites suck and we’re all doing it wrong. (Now that I’ve gotten that out of the way, I’ll explain why and what needs to be done to fix this.) […]

Moz is Doubling Down on Search

Posted by SarahBird Hi Moz community, We wouldn’t be here without you so I wanted to give you a brief update on some big changes happening at Moz. Tl;dr: We’re focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. In the future, we’ll no […]

How to Sell Projects: A Framework for Project Proposals

This blog post will be focused on external sales, i.e selling your company’s services to clients. Nevertheless, a lot of the advice is applicable to “selling” projects internally as well. The framework presented here isn’t totally comprehensive, nor should it be; after all, each project is different. Regardless, it can serve as a solid starting […]

Google Keyword Unplanner – Clickstream Data to the Rescue

Posted by rjonesx. Let’s start with the happy ending, which is actually a happy beginning, too. Moz Keyword Explorer has utilized clickstream-derived keyword data in a novel manner since day 1, allowing us to provide consistent keyword volumes despite Google Keyword Planner’s dramatic shifts in data availability and reporting. You probably haven’t noticed any changes […]