Google AMP and the Publishing Industry: What Happens Next?

Google’s Accelerated Mobile Pages project launched a little over a year ago. Since then, it has evolved and made a significant impact on how search engines and publishing websites interact with the mobile web. However, despite the strong uptake of AMP by many publishers, there are still many questions to be answered. Publishers are seeing […]

What Link Building Success Really Looks Like

Posted by mark-johnstone A few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a lot of those campaigns while working […]

Tactical Keyword Research in a RankBrain World

Posted by Dr-Pete Summary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced […]

Mastering the Owner Response to the Quintet of Google My Business Reviews

Posted by MiriamEllis Two dates to know: August 4, 2010 – the day Google enabled owner responses to Google My Business reviews; November 17, 2016 – the day Moz enabled incredibly easy GMB owner response functionality in the Moz Local dashboard. Why are these noteworthy events in Local Search history? Because reviews and owner responses […]

What We Learned in November – The Digital Marketing Month in a Minute

While a lot of this month’s stories focus on Google, one story about Facebook has dominated the headlines, in both the tech landscape and the wider news. Fake stories appearing on news feeds have prompted questions about the legitimacy of Facebook’s journey to become a news provider, and even made some ask if the problem […]

Which Page Markup + Tags Still Matter for SEO? – Whiteboard Friday

Posted by randfish Should you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn’t completely pulled the rug out from under us, don’t let the lack of drastic change in page markup fool you. In today’s Whiteboard Friday, Rand outlines where to focus your efforts […]

5 Takeaways from Earning Links in 130 Countries

Posted by kerryjones I was in Peru earlier this year for a digital marketing conference, and I overwhelmingly heard the same frustration: “It’s really hard to use outreach to earn links or PR coverage in our country.” This wasn’t for lack of trying. As I continued to hear this sentiment during my visit, I learned […]

Jono Alderson Joins the Distilled family

Hey, folks! Today marks me joining Distilled as principal consultant, based out of London. It’s been a move a long-time in the making, and I’m thrilled to be on board. I’ll be rolling my sleeves up as part of the team, working with clients, developing internal projects, and waving my arms around on stage. I’ll […]

The 7 Citation Building Myths Plaguing Local SEO

Posted by JoyHawkins Previously, I wrote an article unveiling some of the most common myths I see in the Local SEO space. I thought I’d do a follow-up that specifically talked about the myths pertaining to citations that I commonly hear from both small business owners and SEOs alike. Myth #1: If your citations don’t […]

5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

Posted by lkolowich It’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to click on, what […]